Experienced human-centered digital product and innovation team leader in Pittsburgh, Pa.

I have spent the past 25+ years advising and building technology-based businesses in both traditional and digital media. With a foundation in Communication and Human Centered Design from Carnegie Mellon University, I help grow businesses by design.

I seek out and invest in understanding audiences to create authentic connections between business and customers through integrated, measurable and memorable product experiences using a simple human centered framework:

1. Solve the root issue through discovery, synthesis, and rapid iteration

2. Focus on people by understanding met and unmet needs

3. Understand everything as a system to determine impacts of change

4. Iterate and test using outcome focused measurement

Today, I am the Chief Product Officer in the Insights and Enablement business unit at Zelis— platform that's bridging gaps and aligning interests of healthcare payers, providers, and healthcare consumers. We are focused on bringing more clarity to the cost and bets use of healthcare. Our healthcare shopping tools help consumers understand costs of care in the context of their health plan design and nudge them to make better healthcare choices with a best-in-class heath activity incentive solution. 

Prior to Zelis, I served as Vice President of Digital Strategy at Highmark Health—a national health and wellness organization and the second largest integrated delivery and financing system in America. In my role at Highmark, I guide an integrated design and development team to deliver best-in-class technology for our members using a blend of Human Centered Design and Agile methodologies. 

Previous to Highmark, I cofounded Inquiri with Cameron Scott. We were a consumer experience design consultancy that partnered with clients to plan, design, build, and market great web and mobile experiences. By integrating product strategy, product design, product management, product development, and product marketing within one team, Inquiri was able to cost-efficiently augment early stage technology teams while helping them look holistically at the problem, leverage relevant experiences, work from metrics, deliver quickly, and stay lean. 

Prior to Inquiri, I cofounded Thinktiv with Justin Petro. Thinktiv is a thriving commercial accelerator in Austin, where I spent a decade helping over 200 companies go to market—and stay there. Using its home grown playbook, Thinktiv continues to help clients through the essential stages of growth typically deploying a significantly improved business in under 120 days. As Founder and Chief Creative Officer, I helped grow Thinktiv from a two-person consultancy to a trusted 20+ person innovation consultancy focused on derisking venture capital and private equity investments through design and strategy.